This Company Is Making Millions By Giving You 5 Fewer Chips Per Bag

TIME

The truth is out: yes, some bags of Lay’s potato chips do in fact contain fewer chips. It’s intentional, and it’s saving the company millions.

Lay’s regular packs are 10 oz., but the company’s bags of flavored chips are 9.5 oz, yet both sell for $4.29, according to the Associated Press. The difference is equivalent to roughly 5-6 chips. And while that gap is saving consumers about 75 greasy calories, the biggest benefits are to Lay’s parent company, PepsiCo, which raised its full-year earnings forecast Wednesday in part because of these flavored bags, whose interesting tastes were crowdsourced by potato chip-loving Americans.

Just how much is Lay’s making? Cutting half an ounce from a bag while leaving its price unchanged correlates roughly to a 21 cents-per-bag saving. Lay’s potato chips bring in over $1 billion annually in retail sales, equivalent to over 200 million bags, if the average…

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