IPOs can not only provide startups with new capital, they can also offer a lot of free publicity, especially when the company has a product beloved by its users, a charismatic fuonder and a backstory of entrepreneurial grit. In that sense, GoPro’s IPO has been nothing short of a boon for the company.
In a year that has seen the allure of the IPO market fizzle early on, GoPro is just the poster child Wall Street needs to reignite interest in new offerings. The company was founded in 2002 by Nick Woodman, the son of an investment banker who saw a need for a portable, durable, and affordable camera to capture surfing footage.
As GoPro’s cameras grew smaller and capable of higher-def video, word of mouth spread quickly. GoPro became the high-definition action camera of choice for sports enthusiasts who shared their filmed exploits through social media. That word of…
View original post 723 more words